Let the FEEDING FRENZY BEGIN !!!


Press Releases - February 27, 2003


Canon Introduces The EOS 10D Digital SLR Camera: 6.3 Megapixels With DIGIC
Technology
Magnesium Alloy Body, 7-Point Autofocus, Direct Print With Canon Printers,
and Manual White Balance Highlight Newest Addition to EOS System Digital
Cameras

LAKE SUCCESS, February 27, 2003 - Canon U.S.A., Inc., a subsidiary of
Canon Inc. (NYSE: CAJ), continues to provide professional photographers
and enthusiasts with the highest-quality digital SLR cameras available by
taking the most advanced camera features and combining them with the
latest innovations in digital imaging technology. In addition, Canon is
the only company in the industry to offer a camera with the 3 primary
components: an Image Sensor, Image Processor and Optics designed and
produced by the camera manufacturer*. And with its suggested list price of
$1,999, the new EOS 10D delivers one of the most important features
requested by photographers - affordability.
The new EOS 10D is the first digital SLR to offer Canon's exclusive DIGIC
Image Processor for maximum camera performance as well as direct
connectivity to several Canon Bubble Jet Direct printers and the CP-100
Card Photo Printer. The camera's body, constructed with rigid magnesium
alloy covers, houses and protects a number of advanced camera features
which are distinctively Canon including a very fast, wide area 7-point
autofocus system for precise focusing; 3 frames per second drive speed in
9-frame bursts in either JPEG or simultaneous RAW + JPEG capture settings;
an extended ISO range of 100-3200; manual white balance mode; selectable
color space options including Adobe RGB and sRGB; a scrollable 10x zoom
playback mode; and a Plug and Play USB interface.
The EOS 10D also supports EXIF 2.2, DPOF 1.1, FAT32, and Compact Flash
Type I and II, and is completely compatible with all EF-series lenses,
including the new EF 17-40mm f/4L USM.
"The EOS 10D is as much revolutionary as it is evolutionary," says Yukiaki
Hashimoto, senior vice president, Consumer Imaging Group, Canon U.S.A. "It
represents the perfect combination of advanced features from existing EOS
System cameras and the latest in digital imaging technology such as
Canon's exclusive DIGIC Image Processor. With features not found in other
digital SLRs at this, or any other pricepoint, we are confident that the
EOS 10D will meet and exceed the expectations of even the most demanding
photographers," Mr. Hashimoto added.