That the S100pro exists is not in doubt - as this certificate of conformity proves. It shows that a Fujifilm product called the S100pro has been tested and conforms to Swedish (SEMKO) electrical regulations:

http://certificates.iecee.org/cbtestcert/cbtestcert.nsf/eff34981b15cb391c12570a0004e79dd/adaa8c4ac3a55e69c12573af0027e6f0?OpenDocument

The picture of the camera certainly looks like it was computer generated. And why not? These images, and indeed whole fly-bys, are often produced as part of the CADCAM process when designing a new product. It enables the designers to visualize the final product without going to the expense of making a mock-up.

It looks like the son of S9xxx to me but it's sad to see that the cable shutter release has gone. I hope that it was just forgotten from the visualization and not the final product.

Still, we should find out this week...