Hopefully the high ISO noise results on the 7D will finally put to the rest the same tired argument about "what the hell are camera companies doing raising megapixel counts on sub full frame DSLR's" that we have to hear everytime a new camera with more megapixels comes out.

First it was 6mp to 8 mp, then 8 mp to 10 mp, then to 12 mp and then higher. "The chip can't take all those pixels", "we only need these amount of pixels", "it's all marketing", "worry about the lenses instead" etc. etc. Hopefully this argument will finally be put to rest since it's gotten old now.

That argument never took into effect the constant improvement in processing technology (like every other technology in the modern world) and is as lame as the "film is better than digital", "autofocus is for amateurs", "zoom lenses can't compete with primes" and other outdated arguments.